Last month, I mentioned that I was trying out one or two paid promotions, a new approach for me. Now I’m coming to the end of my planned stint I thought I’d give an update on my experience.
For the last couple of years I’ve priced e-books at $3.99. With the release of The Ashes of Home, I decided to drop the price of Ghosts of Innocence to $0.99 for two months. My hope is that people who are tempted to buy the first book at a reduced price might be enticed to move on to the second.
Note: All prices here are given in US $
During these two months I ran several paid promotions on Ghosts to reach a wider audience.
In each case, Ghosts of Innocence was advertised in an email to subscribers on the specified day. There was an immediate spike in sales on that day, with a small number the following day, then zero. Any further sales after that I’ve regarded as normal business rather than a direct result of the promotion.
Promotion #1: Bargain Booksy, April 22, cost $35.
Sales of Ghosts: 22
Sales of other titles: 2
Promotion #2: Book Gorilla, May 6, cost $50.
Sales of Ghosts: 13
Sales of other titles: 1
Promotion #3: Bargain Booksy, May 27, cost $35.
Sales of Ghosts: 17
Sales of other titles: 0
I also submitted twice to Ereader News Today but was rejected both times.
These kinds of sales come nowhere near to paying for the promotion, but at this stage of the game that isn’t the point. I’m happy to be getting my books into more hands, and even a few sales now and again helps lift my author rank in the arcane Amazon algorithm. This is a long game of patience and persistence.
BTW - Ghosts of Innocence is still at the reduced price for another couple of weeks. After that, I will likely try a slightly higher price point of $4.99 for Ghosts and Ashes.